This year's Google April Fool's prank
Posted on Apr 1st, 2007
by
P'SAL
Oh, you crazy bastards. A sewer-based broadband ISP? For free?! LOL!!!
"NO. The ego, the level of subjectivity that craves, that desires, that conspires to acquire power, status, and success IS NOT THE DREAMER OF REALITY. The Infinite subject is, [sic] the Ground of All Being."What's striking about Stuart's critique is that, if one seeks out what Pavlina actually means by "subjective reality" (found here in his Q&A on subjective reality), we find a worldview strikingly similar to Stuart's:
In subjective reality, “you” have a completely different identity. “You” are the consciousness within which everything exists — time, space, people, places, events… EVERYTHING. You are NOT a human being with a body and a mind. You are consciousness, and there happens to be a human being with a body and a mind within you. So everything you perceive must be interpreted relative to the perspective of consciousness, not from the perspective of any particular body-mind, including the one you identify as your own....If that's not a perfect description of the Witness, then I don't know what is. Here's Stuart's version:
The Witness is that which is aware of all that arises, but the Witness itself has no qualities, no location, no characteristics. It is aware of phenomena, it's ever-present, without birth or death, but is aware of birth, death, and everything that goes with the collastomy bag of Being (including Bliss).Now granted, I think Pavlina's VaTech post is a bad representative of what he's all about. I can see how Stuart (and Ken Wilber, for that matter) could take a couple of Pavlina's more inept turns of phrase on "subjective reality" and confuse it with standard New Age thinking (whatever that is). But why such vitriol? Why accuse Pavlina of such "inflammatory, disgusting commentary" for writing a cogent post which is essentially a call for self-examination and non-violence? The cynic in me would see it as a marketing ploy: Ken and Stuart are so hell-bent on proving the necessity of the Integral Approach that they will blow anything that smells of even a hint of the dreaded Boomeritis entirely out of proportion. It's basic marketing to find an enemy and rally the troops against him, after all. But I know that Stuart's heart is in the right place, and that he wants to make the world a better place, just like Steve. And, to be fair, Pavlina's New Age schtick is getting tiresome. I'll take the lifehacking geek who wrote "Overcoming News Addiction" over Steve the "Lightworker" any day. But why let oneself get so triggered by a blogger? (Yes, I know I'm letting myself get triggered too ;)). I'm going to go out on a limb and say that... Pavlina touched a nerve. Like Pavlina (and myself, and maybe even you), I'm willing to bet that Stuart was not able to feel much "outrage, a desire to see people punished, a sense of addiction to the drama" himself in response to the shootings at VaTech, and I think it scared him. In fact, to Stuart, like Pavlina and myself, I bet that VaTech was primarily something that "just is". And if we are to get angry at anything, it should be towards that terrifying equanimity which prevents us from feeling angry in the first place, at VaTech or any of the other thousands of tragic deaths which occurred that day.
Marketing is the act of inventing the product. The effort is designing it. The craft of producing it. The art of pricing it. The technique of selling it. How can a Purple Cow company not be run by a marketer?